Qualico

From product idea to global brand.

Three Qualico team members presenting Puzzlup products in the studio

Qualico is a Belgian toy innovation studio founded by engineer Tim Huybrechts.

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We build the whole business.

From product development and manufacturing to omnichannel sales, data and automation.

  1. Discovery
    1. Product opportunities
    2. Customer research
  2. Design & validation
    1. Product engineering
    2. Prototyping
    3. User testing
  3. Brand & production
    1. Brand identity
    2. Packaging
    3. Manufacturing
    4. Sourcing
    5. International logistics
    6. Warehousing and fulfillment
  4. Systems & integration
    Digital systems connect product development, operations and sales.
    1. Integrations
    2. Data analytics
    3. AI automation
  5. Commerce & growth
    1. DTC e-commerce
    2. Amazon marketplaces
    3. Retail and wholesale
    4. Customer relationships

Two brands.
New ways to play.

Studio & team

  • The Qualico studio: wall branding, workstations and material samples
  • The Qualico team in the studio
  • Reviewing a CAD model together at the screen
  • Two designers discussing a 3D model
  • Workstations by the studio windows
  • Two team members by the Qualico wall
  • Design review at a standing desk
  • Standing workstations beside a rack of material samples
  • Qualico team member portrait
  • Qualico team member portrait
  • Qualico team member portrait
  • Qualico team member portrait

Tim Huybrechts

Meet Tim
Tim Huybrechts, founder of Qualico, at the studio logo wall

Let’s make it happen.

Office

Desguinlei 6, 2018 Antwerpen, Belgium

Directions