On saleMore puzzling, less mess.
Puzzle mats, sorting trays and boards. Sold in 11 countries.
Explore Puzzlup →Product innovation studio · Antwerp, Belgium · Since 2021
From product idea
to global brand.
Qualico is an innovation studio. We invent our own products, dare to invest in them, and take them all the way to market.
See our brands →
We believe the better product wins. So we invest in making it.
We don’t copy what already sells. We start from a problem worth solving, then build, test and improve until it’s right. With our own hands, time and money.
- Products sold
- 100,000+
- Countries with sales
- 11
- Of in-house R&D
- 5 years
- Own brands
- 2
How we work
Idea to market.
All in one studio.
We invent it, make it, sell it and run it ourselves. Nothing gets lost between the idea and the customer.
01
Invent
Product development: design, prototypes, testing, tooling and IP.
Our R&D →02
Make
Supply chain: sourcing, quality control, freight and warehouses on three continents.
03
Sell
E-commerce: Amazon, bol.com and our own webshop, in 11 countries.
04
Run
Systems & AI: connected data, integrations and agents that do the daily work.
Our systems →
Research & development
We dare to invest
in R&D.
Five years of sketches, prototypes, tests and steel moulds. Some ideas failed. The ones that worked are on the market today.
Inside our R&D →
The proof
Two brands.
One vision.
On sale
In developmentShape your imagination.
Big, light foam blocks that click together with magnets.
Explore Bauwee →The engine
Small team.
Serious systems.
One source of truth for our data, every channel connected, and AI agents that handle a big part of the daily work.
How we run →
The founder
“Ideas are the easy part. Making them real is the fun part.”
Tim Huybrechts
Founder & CEO · Industrial engineer
Meet Tim →Partnerships
We build brands from zero to one. Our partners take them from one to ten.
We’re looking for partners for the next chapter. A joint venture, a merger or acquisition, or taking over one of our brands. If you see a fit, we’d love to hear from you.
Start the conversation →Let’s talk.
Got an idea, a product or a partnership in mind? We’d love to hear from you.
Or email tim@qualico.be