Qualico

From product idea to global brand.

Puzzlup sorting trays and packaging presented at home

Qualico is a Belgian product innovation studio founded in 2021. We design, make and sell our own brands, from the first sketch to the last mile.

Get in touch

We go full circle
and make it happen.

  1. Discover

    • Product opportunities
    • Customer insight
    • Market research

  2. Develop

    • Product engineering
    • Prototyping
    • User testing
    • IP protection

  3. Make

    • Design for manufacturing
    • Sourcing & quality control
    • Production

  4. Brand

    • Brand identity
    • Packaging
    • Photography & content

  5. Deliver

    • International logistics
    • Warehousing
    • Fulfilment

  6. Sell

    • Own webshop
    • Amazon & bol.com
    • Customer care

How we work

From operate from our office and R&D lab in Antwerp. We build fast, learn by doing and keep iterating until we get it right. Our small team of expert freelancers makes it happen.

  • The Qualico team working together in the studio
  • Workstations beside the Qualico studio windows
  • Tim and a colleague reviewing a product design
  • The team discussing a design at the screen
  • Developing a puzzle board design in CAD
  • The Qualico team by the studio logo wall
  • The Qualico studio and shared workspaces
  • The Qualico team presenting Puzzlup products
  • The Qualico studio's desks and meeting area

Two brands. One system.

Meet the Founder

Tim Huybrechts

Industrial engineer who thrives where digital meets physical.

Meet Tim
Tim Huybrechts, founder of Qualico, at the studio logo wall

We build brands from zero to one. Our partners take them from one to ten.

We seek strategic partners for the next stage: joint ventures, mergers and acquisitions, or the sale of our brands and assets.

Start the conversation

Let’s talk.

Have an idea, a product or a partnership in mind? Send us a message.