Tim
Huybrechts
Engineer. Founder. Inventor.
I turn ideas into products people want — and build businesses around them.
LinkedIntim@qualico.be · linkedin.com/in/tim-qualico
Ideas are easy.
Execution is everything.
I take ownership, move fast, and bring good people together.
How I build
I look beyond the product to the business behind it.
From engineering and product design to branding, commerce, operations, and technology, I connect the pieces and keep improving the details.
Great products earn the first sale. Great experiences bring customers back.
Small teams.
Big ambitions.
I believe AI will enable small teams to build businesses that once required entire organizations.
The opportunity? Better products, faster execution, and more time for what matters.
Let’s build something worthwhile.
Have an interesting idea, business, or opportunity? Let’s talk.
tim@qualico.beProfessional expertise
Product innovation & R&D
Spotting opportunitiesCustomer insightProduct designPrototypingMaterials & manufacturing
I developed Puzzlup's mats, trays and board concept, and lead Bauwee's product development.
Intellectual property & protection
Design rightsPatent strategyTrademark filingCopyrightFreedom to operateLicensing
I plan product protection from the first sketch with specialist IP attorneys.
Sourcing, supply chain & logistics
Supplier selectionNegotiationFreightWarehouse partnersInventory planningLanded costs
I manage production and shipping to warehouses in Europe, the UK and North America.
International e-commerce & growth
PricingProduct listings & conversionMarketplace expansionPerformance marketingCommercial analytics
I built Puzzlup's sales on Amazon, Bol.com and its own webshop.
Brand, marketing & content
Visual identity & packagingCampaigns & product contentPhotography & video
Brand and content development across Puzzlup and Bauwee.
AI, automation & data systems
AI agentsWorkflow automationCompany knowledgeData pipelinesDashboards & reportingIntegrations (API, MCP, webhooks)
I am developing connected data, knowledge and AI workflows for Qualico.
Digital product & technology leadership
Specifying appsUXPrototypingAI-assisted developmentDigitising processes
I define what tools should do and prototype with AI.
Strategy, finance & leadership
Running the companyUnit economicsP&LForecastingCapital allocationPartner developmentCommercial strategy
I lead Qualico's product, operations and commercial decisions.
Customer experience & connected tools
Packaging inserts, small surprises and complementary products, supported by CRM, integrations, analytics and AI automation.
Systems & tools
- Data & knowledge
- Supabase / PostgreSQL for data · Notion for company knowledge · Google Drive
- Orchestration & AI
- Tasklet for AI agents · ChatGPT and specialist research and creative tools
- Build & ship
- Cursor · GitHub · Vercel · Lovable
- Commerce & ops
- Amazon · Bol.com · WooCommerce · Monta and other warehouse partners · Flieber · Sellerboard
- Communication
- Gmail / Shortwave · Asana · Slack
Potential leadership fit
- CEO / General Manager — Full ownership, from product to finance.
- Chief Operating Officer — Sourcing, logistics and operating systems.
- Chief Product / Innovation Officer — Turning opportunities into physical products that sell.
- Chief Digital / AI Transformation Officer — Improving operations with data and AI workflows.
- Head of E-commerce / Omnichannel — International online sales and distribution.